Essential Product Info

Keratin Treatment Formula: Hydrated Liquid Keratin for Smooth and Healthy Hair

Deeply penetrate and completely condition your damaged hair with our hydrolyzed liquid keratin treatment. Keratin, a crucial building block for hair, repairs and rebuilds your locks, giving you ultra-smooth, healthy hair in no time. Our formula also includes smoothing and straightening agents to enhance the rebuilding process.

Salon Treatment at Home

Achieve salon-quality results at home with our keratin treatment. Extend the time between expensive salon smoothing services by adding this product to your regular beauty routine. Apply it to clean, damp hair, then blow dry and flat iron for ultimate smoothness and shine.

Smooth and Straighten Your Hair

Ideal for those wanting to reduce hair volume and eliminate curls, this product seals your hair in a straight position, controlling frizz and making your hair look its best. Suitable for people with dense hair types, it’s the perfect choice for achieving smooth and straight hairstyles.

Ultra-Concentrated Formula

Our keratin rebuilding treatment is ultra-rich and intensely hydrating. Designed for at-home use, it’s ideal for people with dense hair types seeking smooth and straight styles. Long-lasting results are guaranteed with regular use.

High-Quality Ingredients

Crafted with natural, non-animal derived keratin protein, our Novex leave-in treatment and all Novex products are manufactured to the highest standards. Safe and gentle for daily use, this product is perfect for both men and women.

Hair Type: Damaged